Call now with questions or to book



« Back to All News

Multimedia and Social Media: A Great Pairing for Promoting Golf

This article appears in the Fall 2016 issue of Golf Insider Magazine. To read more from this issue, click here.

Whenever Nate DeWitt sees a great picture or video clip that showcases one of his company’s golf courses in a flattering light, he’s quick to act.

It has become easy to see why. DeWitt, who manages the social media strategy for Founders Group International (FGI) and its collection of 22 Myrtle Beach-area golf courses, knows he’ll get a fairly immediate array of reactions when he posts these items to Facebook, Twitter or Instagram.

“It’s fascinating to see not only the volume, but range of positive reactions,” said DeWitt. “An aerial picture of ‘The Gambler’ hole at King’s North (at Myrtle Beach National), or a flyover video of the 14th hole at Grande Dunes are the kinds of visuals that really generate a buzz. And it will be anything from a one- or two-word reaction from a Twitter follower like ‘Wow’ or ‘Beautiful,’ to a share from a Facebook fan to a fellow golfer in his annual buddy trip group, asking why they haven’t played this great course yet.

“It really has become a great branding tool for our golf courses.”

The aerial photos and flyover videos, in particular, come to DeWitt via the use of their company’s remote controlled quadcopter capable of capturing multimedia in high resolution and high definition. A random flight in the skies above an FGI course has become a fast, easy and effective way to get the imagery they need to generate a quick social media reaction.

Notes DeWitt, “A 10-second video, or even a random overhead shot of a course from an angle that no one’s really seen before, is often all it takes to get the ‘likes’ and ‘shares’ really going on any given day.”

While dramatic imagery is a big part of his company’s social media equation, it’s surely not the only part.

“Featuring engaging content is the bigger-picture focus,” says DeWitt. “It may be an article on one of our Web sites that highlights five unique par-3 holes on the Grand Strand, or a write-up that offers an opinion on the best places around town for a post-round meal.

“It’s really about providing resources and information in an easily accessible form, to help folks learn more about the Myrtle Beach golf market and make more informed decisions about their future golf plans.”

See for yourself at the Founders Collection’s primary social media outlets:

Find Out More

Other Articles You Will Enjoy

‘Voice of Reason’ Piotrowski a Myrtle Beach Weather Mainstay

More than 24 years since he joined ABC’s Grand Strand affiliate WPDE News 15 as its lead weatherman, Piotrowski has developed into the go-to source for all things weather. But as the years have changed how news is presented, arguably the most visible person in the Myrtle Beach area has changed, too. Read More

Myrtle Beach National’s Long-Standing Traditions a Product of Long-Serving Employees

Long term employees have kept the property as an anchor for the Myrtle Beach golf scene since the early 1970s, when the King’s North, West and SouthCreek courses were three of the original 15 to open in the area. Read More

Myrtle Beach’s Best Courses Built During The 1970s

In the second of a five-part series, Golf Writer Ian Guerin explores the best courses that opened during the 1970s. Each of the selections are still open to this day, and for good reason. Read More

Related Specials

$42 per golfer per day

Tee Times on the Award-Winning Waccamaw Golf Trail

Check tee time availability and view our lowest course pricing on all 12 Trail courses this season!...

Double Tree Resort by Hilton Myrtle Beach Oceanfront

Build your own golf package online. Golf & lodging all in one easy step. Choose from 1 or 2…...
$60 per golfer per day

8 Myrtle Beach Must-Plays in 2018

In 2018, these are eight Myrtle Beach-area courses that should be on your must-play list. Get the best pricing…...
Continue Below
$47 per golfer per day

Rewards Package ~ Each Golfer Receives $100 in Rewards!

Book 4 or more rounds on the Rewards Package, and each member of your group receives a $100 Rewards…...
$125 per golfer per day

Barefoot Golf - Play 3, Get 1 FREE

When booking online: Book three rounds. Then please put your FREE round request in the comments field on the next…...